LiquidX Mission

In Southeast Asia (SEA), unicorn exits and tech company listings have proven to offer founders and investors unrealistic expectations, given the maturity of the market. This dilemma has left founders in a challenging position as they have to optimise for the outsized outcomes investors that follow Western narratives desire, while facing the reality of the consumer landscape.

At LiquidX, we aim to shift this narrative and demonstrate that it is possible to achieve large-scale outcomes by using a distinct approach to company building. Through a holding company (holdco) structure, we will build multiple cash flow-positive businesses that can, but do not necessarily have to, rely on venture scale narratives.

The usual arguments against this approach are as follows

The focus of founders will be divided, hence ineffective.
We won’t be able to get top-tier talent to build companies this way.
That Venture scale outcomes are not possible.

We believe all 3 arguments above are false narratives

and aim to prove that this new (to tech) model of company building is the optimal approach for emerging markets. Along this journey, we aspire to ensure that everyone involved enjoys the process.

Guiding Principles

Building a top-tier team with a sense of ownership and a bias for action is vital.
We want to hire the best. In a top-tier team, everyone takes ownership, engages in continuous self-learning, and contributes to the best of their ability to produce positive outcomes.
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Building a top-tier team with a sense of ownership and a bias for action is vital.
We want to hire the best. In a top-tier team, everyone takes ownership, engages in continuous self-learning, and contributes to the best of their ability to produce positive outcomes.
Radically transparent feedback delivered early, with grace.
Transparent and honest feedback given early on is important so that any misalignment can be addressed in a timely manner. At the same time, we believe good feedback should always be done with grace; truth without grace is often more self-serving than helpful.
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Radically transparent feedback delivered early, with grace.
Transparent and honest feedback given early on is important so that any misalignment can be addressed in a timely manner. At the same time, we believe good feedback should always be done with grace; truth without grace is often more self-serving than helpful.
Overcommunicate,
always.
Silos, whether between or within teams, hinder effectiveness and are unacceptable. If a stakeholder does not have visibility into your plans, it is a significant issue that needs to be resolved immediately.
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Overcommunicate,
always.
Silos, whether between or within teams, hinder effectiveness and are unacceptable. If a stakeholder does not have visibility into your plans, it is a significant issue that needs to be resolved immediately.
Curiosity and strong opinions are encouraged.
We value curiosity and expect everyone to have educated and data-centric opinions, regardless of seniority. However, if additional data contradicts an opinion, team members should be open-minded and be willing to let their personal opinions go. We have a zero-tolerance policy for ego at work.
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Curiosity and strong opinions are encouraged.
We value curiosity and expect everyone to have educated and data-centric opinions, regardless of seniority. However, if additional data contradicts an opinion, team members should be open-minded and be willing to let their personal opinions go. We have a zero-tolerance policy for ego at work.
Constraints foster resourcefulness.
Constraints are common in startups. Hence, we adopt an ROI-focused mindset to achieve the best outcomes within constraints. We firmly believe that the ability to work effectively within constraints is a valuable skill set in itself.
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Constraints foster resourcefulness.
Constraints are common in startups. Hence, we adopt an ROI-focused mindset to achieve the best outcomes within constraints. We firmly believe that the ability to work effectively within constraints is a valuable skill set in itself.
These principles apply universally across all companies within the LiquidX group. We are committed to upholding these values and ensuring consistency in our approach throughout our organisation.
© 2023 LiquidX